Haw Par Corporation Limited - Annual Report 2014 - page 28-29

People & The Community
COMMUNITY
Our founders began the tradition of giving back to
the community, which continues to the present.
In 2014, Haw Par Group responded to the call for
support from the Chemical Industries Employees’
Union (affiliated to the National Trade Union
Congress of Singapore) and contributed to the
Union’s Education and Hardship Fund, which
provides scholarships, bursaries and relief grants
for needy union members and their families.
As a family-friendly oceanarium set up in 1991,
Underwater World Singapore (UWS) has been the
place where family memories were made. In support
of the Care Corner Family Service Centre’s cause
to offer a safety net for vulnerable families and
to enrich the quality of family life in Singapore,
UWS invited 20 families under the care of the
Centre to join a unique pink Christmas celebration
in December in commemoration of the naming of
the UWS Pink Dolphin calf born in July. Parents
and children were treated to a special appearance
of the first-ever Pink Underwater Santa feeding
sharks and rays in the Underwater Tunnel.
In September, UWS partnered Make-A-Wish
Foundation to bring happiness to 5-year-old
Irfan from Malaysia who was suffering from a
life-threatening disease. His wish to visit UWS
with his family was granted with the UWS team
going all out to make his visit a memorable one.
At Underwater World Pattaya (UWP) in Thailand,
bringing happiness to children was also the
focus for this year’s charity visit. To celebrate
the Songkran Festival in a meaningful way, the
team at UWP pulled out all the stops to make the
oceanarium adventure for 40 children from the
Anti-Human Trafficking and Child Abuse Center
(ATCC) exciting and magical. In addition to the
regular oceanarium tour, UWP put up a fun-filled
mascot performance with a marine theme for
the children.
Haw Par Group continued to extend care and
comfort to those in need at the fringes of society
in regions where the company conducts business.
In November 2014, Tiger Balm supported the
Cambodia Medical Mission organised by the
Lutheran World Mission (LWM) for the second
year. Many of the rural poor in Cambodia struggle
to meet their basic needs. With typically only
one paddy crop a year from their fields and few
income alternatives, many rural families could
barely make ends meet. The LWM medical
mission provided free medical consultation,
treatment and medications to the rural poor in
Cambodia. Volunteers observed that some 80%
of the villagers suffer severe body aches due to
the daily backbreaking work tending to the fields
and the Tiger Balm Ointment was much sought
after at the mobile clinics.
Closer to home in Singapore, we supported
numerous charities and causes with sponsorships
of Tiger Balm products. Among the numerous
charities that benefitted were nursing homes for
the elderly such as St Luke’s Hospital and St
Luke’s Eldercare, Christalite Methodist Home,
St Theresa’s Home and Bright Hill Evergreen
Home, as well as ground-up initiatives to reach
out to the elderly such as the Grandparents’ Day
celebration organised by volunteers from the Thye
Hua Kwan’s Get Movin’ for Charity movement
and the Annual Medical Review for needy elderly
conducted by the National University of Singapore
Pharmaceutical Society.
Promoting health and wellness is an important
focus area for Tiger Balm. This year, we sponsored
charity walks and runs such as the Avon Walk in
the United States that supports breast cancer
research and the Yellow Ribbon Run in Singapore
which provides social support for ex-offenders. To
promote active living, We also provided sponsorship
for a wide range of community sports projects,
among which included the Basketball Battle @
Velocity, the Pilates Fitness Campaign, the NTUC
Zumba Fitness 2014, the NUS Cyclohunt 2014
(a night cycling race), BodyCombat 2014 (a gym
challenge) and the Singapore Paintball Series.
Left & above:
Rural villagers receiving Tiger Balm Ointment as part
of the medical aid given out at the Cambodia Medical
Mission in November 2014
Haw Par Group has a long history of
giving back to the communities in
which we operate.
Community
Environment
Right:
The first-ever Pink Santa at Underwater World Singapore
sharing high-fives with children from the Care Corner
Family Service Centre in December 2014
Right:
Participants at the 2014 Avon Walk for
Breast Cancer held in the United States of
which Tiger Balm was one of the sponsors
Haw Par Corporation Limited
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annual report 2014
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